Monthly scorecard

Aurora Software B.V.

July 2026

Prepared 14 Aug 2026 · FP&A — S. Jansen

MRR

€ 412k
+€ 9kvs prior month

Net revenue retention

108,4%
+1,2 ppvs prior month

Gross MRR churn

1,9%
−0,3 ppvs prior month

New logos

23
−4vs prior month

KPI detail

Bars: actual vs target on a 0–120% scale · tick = 100% of target
KPI Actual Target Δ vs prior % of target Status
Monthly recurring revenue€ thousand 412 405 +9
On track
Net revenue retention%, trailing 12 m 108,4 106,0 +1,2
On track
New logos closed# customers 23 26 −4
Watch
Gross MRR churn% · ceiling 1,9 2,0 −0,3
On track
Net Promoter Scorescore, −100…100 47 45 +3
On track
Support first response% within 4 h 92,3 95,0 −1,8
Watch
CAC paybackmonths · ceiling 21,4 18,0 +2,1
Off track

Highlights

  • NRR at 108,4% — seat expansion in the Zilver and Publiek segments added € 11k MRR.
  • Gross churn fell to 1,9%, the lowest since January; the renewal-desk pilot is now standard practice.
  • NPS up 3 points to 47 after the June onboarding revamp.

Attention

  • New logos at 23 vs 26 target; pipeline coverage 2,1× against the 3,0× norm — SDR hiring starts 1 Sep.
  • CAC payback stretched to 21,4 months (ceiling 18,0) on paid-search CPC inflation; Q4 budget shifts to partners.
  • Support first response slipped to 92,3%; two senior agents return from leave mid-September.
MRR, churn and NRR from the Aurora finance mart (dbt snapshot of 4 Aug 2026) · NRR on a trailing-12-month cohort basis · NPS n = 214 responses · targets per the 2026 operating plan v2.1.